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Its depend on in which type of the business you are interested ? if we talking about the growing FMCG Market then you can go ahead with the Patanjali. In last few year patanjali grow by 200% over lot of the FMCG Products. Even recently they announced the 10000 Cr. Revenue(Turnover) in the last FY.
Why Choose Patanjali Franchise -
Patanjali Ayurved is perhaps the fastest growing Fast-Moving-Consumer-Goods [FMCG] firm in India with annual revenues reportedly at more than Rs 10,000 crore.
Credit Lyonnais observes that most of Patanjali products are available at an attractive discount to competition. The company sources products directly from farmers and cuts on middlemen to boost profits. It makes 20% operating profit. This is the difference between total income and expenditure.
Patanjali Food and Herbal Park was established in 2009 under the food park scheme of the Indian government.
Patanjali products are sold through three types of medical centers. These include Patanjali Chikitsalaya which are clinics along with doctors, Patanjali Arogya Kendra which are health and wellness centers and Swadeshi Kendra, non-medicine outlets.
The group has 15,000 exclusive outlets across India. They plan to grow to 1,00,000 outlets in next few years. They also distribute through general retail stores. Patanjali distributorship has been in great demand across the country.
The brand has also recently launched 12 mega stores, which are opened in metro cities mainly. They have a plan to open 100 more mega stores in the near future. It entails an investment of around Rs 50-70 lakh and about 2,000 sq.ft area is required. The mega stores are big, modern, convenient and cater to the need of the metro consumers. These centres are going to generate franchise opportunities for interested franchisees.
Patanjali has 5,000 franchisee stores. Retailers told CLSA that their average gross turnover is Rs 25,000 every day. Profit margins for retailers are 10-20% across product categories.
Patanjali has followed a unique word of mouth publicity model and the entire revenue is without any advertising. Patanjali Dealership is also sought after by entrepreneurs for the sales potential it promises.
The company is privately held and profitable. The revenue for 2014-15 of Patanjali Ayurved is bigger than Jyothi Laboratories, the maker of Ujala and Emami. These brands have been in business for decades.
